Ad Insertion

AdBox Neo enables content owners to maximise their business potential by targeting advertisements for specific audiences with ad insertion and Digital Program Insertion (DPI) in both SD, HD & UHD, in either SDI or DVB (IP).
AdBox logo

AdBox Neo performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted advertising solutions that are driving the revolution in today’s television advertising. It is based on AirBox Neo, the industry's most advanced channel-in-a-box technology, delivering the power and scalability to meet the demands of today's rapidly changing advertising environment, and giving a quick return on investment by providing the solution you want, at your price.

Ad Insertion

AdBox Neo can be installed locally or remotely at the headend and monitored and controlled via the internet. If required, many hundreds of hours of ad insertion and DPI can be scheduled and an entire standalone solution can be provided, or alternatively, it can be integrated into the content owner’s current workflows and systems. In addition to ad insertion and DPI, AdBox Neo can include graphics capabilities ranging from simple logo insertion to full CG and interactive graphics insertion - using TitleBox Neo to enable a complete and very powerful local branding solution.

AdBox Neo can be integrated into clients’ traffic systems to enable traffic and billing to provide the complete one-box solution that includes automation, video server and switching. It works by receiving a SCTE-104 (for SDI) or SCTE-35 (For UDP/SRT) trigger for the start of a commercial break or program insertion. Once the trigger is received the scheduled advert break or program is switched from the live feed and played to air. After a scheduled period, or on receiving a second trigger, AdBox Neo returns to the live program feed. AdBox Neo will only insert advert breaks or programs during predefined or scheduled periods. It can also auto-fill any periods that have no defined adverts or programs.

AdBox Neo can be used for both SDI (with SCTE-104) or UDP/SRT (with SCTE-35) workflow.
AdBox Neo supports advance bookmark events in the playlist, which allow the duration of the commercial block to be  automatically calculated, for more accurate commercial insertion.

Ad Insertion


IP Switch
PlayBox Neo IP Switch is a cost-effective UDP IP switch. It uses commercial-off-the-shelf (COTS) IT hardware for single or multiple AdBox Neo systems where multiple inputs and/or output routing/switching are required. IP Switch can be installed in AdBox Neo or installed in a separate server in multiple AdBox Neo installations.

Universal Matrix Controller (UMC)
PlayBox Neo Universal Matrix Controller (UMC) provides central control for routers/matrices that enable multiple AdBox Neo installations to centrally control the switching for ad insertion and DPI. UMC is fully integrated with AdBox Neo as well as installations containing AirBox Neo-20, Capture Suite and MultiBackup Manager (MBM).

For price inquiries, please contact us.